RUCKUS IN THE ROCKIES
CORPORATE EVENTS CASE STUDY
CLIENT:  Monster Energy – Coca Cola Inc.
VENUE:  Lake Louise Ski Lodge
Monster Energy first approached PK a to improve the production quality (especially the audio) of Monster events. The requirement was for a professional sound system capable of delivering concert quality production in remote areas – and to make a statement with customers while engaged recreational activities like snowboarding or skiing. On top of that, Monster had curated both a daytime concert on the hill and an evening wrap-up in the lodge, both requiring professional production services.

 

Our crew descended on the venue and delivered two fully integrated multimedia shows, both outside and inside. Each stage ran flawlessly, delivering concert-grade audio, lighting and video to spectators and patrons, despite 30cm of fresh snow from the night before, chilly temperatures and a very busy ski hill during peak season.

Challenges
  • Entire production held in a remote mountain ski resort
  • Set-up took place during normal operating hours with heavy public activity
  • Unique and simultaneous indoor and outdoor setups
  • Winter mountain conditions
  • World-class artists, expecting world-class production in a remote location
  • Strike needed to happen immediately after to resume normal operations
  • Load in by snowmobiles, commercial croomers and other mountain equipment
  • No loading dock, bay, or traditional loading area
  • Insufficient, unconditioned, power
  • 30cm of snow over install and operation
  • White-out conditions during strike
Resources
Monster Website
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